The purpose of the shape choice on the Pandasia logo is to merge the two styles presented within the letters. The uppercase P at the beginning of the word has a geometric point at the tip and I wanted to mimic that by making the corner beside it sharp as well. The A at the end of the word is rounded along the edge so I made the decision to round the corner next to it. These two choices were made so that both the text and the shape work together as a unit rather than as just text on top of a shape. The purpose for highlighting the I is to represent a person within the restaurant. This also puts emphasis on how important people are when it comes to the experience that they will have at the restaurant. The color palette was chosen based off of the food dishes and the scenery that surrounds the person as they enjoy their meal.